Communications

Official Logo

• Meaning:

The logo is circular with a blue outer border. Curving across the upper half and encircling the heart is the text "BỆNH VIỆN ĐA KHOA TRÀ VINH" in white on a blue background. Curving across the lower half is the text "TRA VINH GENERAL HOSPITAL" in white on a blue background, with yellow stars on both sides symbolizing "QUALITY" in medical examination and treatment, aiming to bring satisfaction to patients.

The red letter T and the blue letter V (representing the name "Tra Vinh") interlace to symbolize solidarity among the hospital's departments and staff, as well as "PROFESSIONALISM" through the high-level technical expertise of healthcare workers in treating and caring for patients. At the center of the logo is a stethoscope coiled into a red heart (chest piece at the lower left, earpieces at the upper right), expressing the compassion and "DEDICATION" that hospital staff devote to patients and clients.

• Standard Formats:
• • Vector: .AI, .EPS
  • Web: .PNG, .SVG
  • Print: .PDF CMYK

Available in multiple versions:

Full logo: 1. Primary logo 2. Secondary logo 3. Submark 4. Favicon

Icon-only logo, horizontal version, favicon/small logo (for websites and software), monochrome logo (for use on other colored backgrounds)

Logo with text

Brand Colors

• Medical Blue: Represents healthcare, trust, and professionalism. Primary color – logo, slide backgrounds

• Red: Expresses passion, emergency care, and alerts.

• Light Blue: Soft background color – text backgrounds

• White (#FFFFFF): Text and content backgrounds. Clean and transparent, evoking a medical environment.
• Neutral Gray: Secondary text, subheadings

Brand Fonts

• Headings: UTM Avo / Arial
• Body Text: Arial; Times New Roman for internal documents
• System Fallback Fonts: Tahoma, UTM Helve, UTM HelvetIns, UTM Aptima

Brand Applications

1. Administrative Documents
2. • Official letter headers and forms: logo consistently at the top left – hospital information on the right.
   • Word Document Templates
2. PowerPoint – Presentation Slides – Conferences
3. • Main slide background template: logo at the right corner, light blue background.
   • Headings should be written in all caps – body text in Arial 22–28 pt.
3. Posters – Banners – Standees – Wall posters/slogans for corridors
4. • Images use a predominantly blue tone with a clear layout.
   • Logo placed at the top left corner.
   • Slogan: "Quality - Professionalism - Dedication".
4. Uniforms & Business Cards
5. • Lab Coat: Logo embroidered 5.5 cm on the right chest.
   • Business Cards: Double-sided – one side in Vietnamese, one side in English, with a QR code linking to the hospital website.

• Uniform Standards for Photography

The hospital provides standardized lab coats in all sizes, consistent with the brand direction: "Quality – Professionalism – Dedication". Colleagues may also prepare their own according to the following standards:

• Uniform Standards

Standard Description

• White long-sleeved lab coat following the Hospital's standard design.
• Neat, structured collar; polished and appropriate for the medical environment.

Embroidery and Identification Standards

• Right chest:
• • Embroider Tra Vinh General Hospital logo.
  • Logo size: 5.5 cm.
  • The logo must be placed at the right chest position, embroidered so that the collar does not cover the logo;
• Left chest:
• • Embroider personal name line.
  • Leave space to attach a name badge (if any).
  • Name placed above the left chest pocket.

Scan Code for Sample

Requirements for Photo Sessions

• General requirements:
  When attending the photo session, officials and employees should wear a collared shirt, with neat, clean attire in accordance with regulations.
• Men: Wear a collared dress shirt, a tie that is elegant and polished.
• Women: Wear the standard lab coat; a shirt or appropriate collared top may be worn underneath.
• Facial Expression and Angle for Photos:
• • Follow the photographer's directions.
  • Look straight into the lens; do not tilt the head down or raise it too high.
  • Keep the face natural and relaxed to avoid an uneven appearance.
  • A gentle smile with the eyes is encouraged to convey a friendly, cheerful, and professional impression.

5. Stationery

Envelopes, letterhead, business cards, staff ID cards (plastic), hospital notebooks, order forms, medical record books

Brand Spaces

• Event Backdrop: Logo on the left – title in the center – host organization information on the right.
• Signage and Wayfinding Boards: Use the font UTM HelvetIns, Helvetica Bold with white text on a blue background.

Digital Interfaces

Website: Modern, mobile-friendly interface

• Clean, user-friendly interface
• White – blue background colors
• Menu: About Us, Specialties, News, Contact…

Social Media:

• Facebook cover, Zalo OA banner, clean and user-friendly interface, consistent profile pictures
• White – blue background colors
• Menu: About Us, Specialties, News, Contact…
• News post templates (e.g., examination schedule announcements, seminars, recruitment...)

Internal Software: Favicon logo, user-friendly interface

Branded Gifts

• Raincoats, tote bags, ceramic mugs, USB drives with the hospital logo
• Follow-up visit folders, follow-up appointment cards
• Holiday gift sets for staff & patients

Mistakes to Avoid

• Do not change the logo colors; do not place the logo on overly dark backgrounds without a white outline; do not use fonts outside the standard font system
• Do not use online images of unknown origin in designs